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Search Engine Marketing (SEM), is the process of marketing a web site on search engines. SEM covers Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Optimization (SMO).
You have put a lot of effort, time, and money into your site - at Tidal Media Group; our goal is to improve your online presence and ultimately increase qualified traffics, sales, leads, and awareness.
By implementing a Search Engine Marketing plan; whether it's focusing on all SEM, or seeking out the most efficient effort under the SEM umbrella; such as submitting your site to the search engines and directories for organic listings (SEO), banner ads (PPC - Content/Placement Targeting) or online reputation management (SMO); Tidal Media Group plans, executes, manages, and tracks.
Increasing your site's visibility and exposure throughout the major search engines and directories, when specific keywords and phrases are searched for, is the key.
Therefore the goal is to make sure your site is visible to a search engine user. Once you gain good visibility in relation to keywords and phrases relevant to your business, you are in position to receive those seeking and searching, for your products, information, etc.; again capturing qualified traffic, sales, leads, and awareness.
We work with our clients to strategically define the best keywords and phrases relevant to their business and ensure their web sites are highly optimized to reflect these terms. Our Search Engine Marketing and Strategic Planning services will help increase your online visibility and include search engine ranking reports, traffic analysis and ongoing maintenance. We also provide training as you may want to take the effort on in some capacity at some point. And very importantly, we are very open book - you will always have access to all your SEM accounts (i.e. Google Analytics, AdWords etc.) - you pay the engines - not Tidal Media in terms of media spend or pay per inclusion in directories - we do not believe in closed book!